What is a landing page?
A landing page is an ultra-targeted and independent webpage that transforms your visitor's intention into action.
The advantage of a landing page lies in its simplification. When a visitor arrives on a landing page, he lands on a page which is entirely dedicated to the one subject he is interested in. There is no possible distraction. He has only two choices: take action or leave. This greatly increases the chance of conversion.
Although often marketing related, conversion goals may vary:
- Register for a new service,
- Download an e-book,
- Generate sales,
- Subscribe to a newsletter,
- Register for a webinar, etc.
In any case, a landing page shouldn't be an abridged version of your website! It is a stand-alone page created specifically to support a marketing campaign, which aims to convince visitors to take action.
📖 To learn more about landing pages: