A landing page is an ultra-targeted and independent webpage that transforms your visitor's intention into action.

The advantage of a landing page lies in its simplification. When a visitor arrives on a landing page, he lands on a page which is entirely dedicated to the one subject he is interested in. There is no possible distraction. He has only two choices: take action or leave. This greatly increases the chance of conversion.

Although often marketing related, conversion goals may vary:

  • Register for a new service,
  • Download an e-book,
  • Generate sales,
  • Subscribe to a newsletter,
  • Register for a webinar, etc.

In any case, a landing page shouldn't be an abridged version of your website! It is a stand-alone page created specifically to support a marketing campaign, which aims to convince visitors to take action.

📖 To learn more about landing pages:

Landing pages [1/3] - An essential tool for SMBs digital marketing
Landing pages [2/3] - Choosing a tool