What is a brand?
A brand is a collection of tyls, whether these have a personal or professional purpose. It can be a blog, a website or a collection of single Web pages if you want to.
Creating a brand unlocks a ton of cool features like
- automatically applying the visual identity of your business, project, event and more on all your tyls
- enabling a navigation menu and quick access to chosen pages of this brand
- connecting a custom domain
- inviting other people to collaborate
- using a Google Analytics tracking code and/or a Facebook Pixel
- enabling social engagement features such as recommendations, comments, follows and #tyls suggestions.
Last, but not least, by creating a branded showcase of publications, you'll optimize your visibility and increase your traffic. Branded #tyls have better natural SEO rankings on search engines such as Google, Yahoo and Bing.